Value optimisation
Drive business value, not clicks
Connect strategy with conversion signals
We bridge the gap between strategy and execution by combining media planning know-how with our real-time technology
Start optimising towards:
- Profit maximisation
- Customer Lifetime Value
- Lead score
The typical spend distribution for marketing audiences
Activate your first-party data
Get more from your advertising with custom bidding signals using first-party data
Adapt conversion signals using:
- Custom audience segmentation
- Return rates
- Stock levels
- On-site behaviour
Optimised audience spend to generate value
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With this report, we get a quick and automated overview of actual shifts in trends and not only linear trends. This helps us in many areas but mainly it gives us an insight into customer demand and where we can have the biggest impact
Make complex bidding simpler
One tag, multiple platform integrations – simplify your bidding with Enhanced Signals
We support:
- Google Analytics
- Google Ads
- Server-side GTM
- Meta (coming soon)
- And more to come
