Omnichannel retail
Advanced strategies that maximise value online and offline
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Data strategies that bridge the gap between your store and site
Optimise for what really matters in the omnichannel world
Discover:
- Optimise towards omnichannel KPIs through cutting-edge data strategies
- Perfect your attribution model to ensure accurate omnichannel results and ROI
- First-party data stitched together to enable a complete view of the customer journey
Increase the value from your brick and mortar stores
Tactics and strategies designed for omnichannel retailers
Including:
- Bidding strategies that measure and optimise towards omnichannel metrics
- Feed-based strategies with intelligent geotargeting and profitable product promotion
- Hyperlocal campaigns designed to drive footfall traffic to your physical stores
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Understand and leverage your customer base
We help you gather, stitch, and analyse data from multiple sources to form your marketing data warehouse
We use:
- Google Big Query paired with Google Analytics to give you structured and actionable insights
- Your website data, CRM, automation systems and even contextual information to inform your marketing decisions
- Robust privacy policy frameworks, to help you build a solid foundation of customer data
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