Omnichannel retail
Advanced strategies that maximise value online and offline
Data strategies that bridge the gap between your store and site
Optimise for what really matters in the omnichannel world
Discover:
- Optimise towards omnichannel KPIs through cutting-edge data strategies
- Perfect your attribution model to ensure accurate omnichannel results and ROI
- First-party data stitched together to enable a complete view of the customer journey
Increase the value from your brick and mortar stores
Tactics and strategies designed for omnichannel retailers
Including:
- Bidding strategies that measure and optimise towards omnichannel metrics
- Feed-based strategies with intelligent geotargeting and profitable product promotion
- Hyperlocal campaigns designed to drive footfall traffic to your physical stores
Understand and leverage your customer base
We help you gather, stitch, and analyse data from multiple sources to form your marketing data warehouse
We use:
- Google Big Query paired with Google Analytics to give you structured and actionable insights
- Your website data, CRM, automation systems and even contextual information to inform your marketing decisions
- Robust privacy policy frameworks, to help you build a solid foundation of customer data