Games and applications
Leverage a wealth of experience in growing mobile apps and games
Prioritising a mobile-first strategy
Including the right analytics foundation to find the right mix of audience and creatives
We offer:
- Custom app and marketing analytics setup
- Full-funnel user acquisition strategy
- Creative strategy that supports both brand building and bottom-line performance
Set the foundations for scalable infrastructure and reporting
Getting the analytics stack in place will enable high-paced growth with no ambiguity
Discover:
- Attribution tools selection and setup
- Churn prediction, user scoring models and CLV modelling
- Data strategies for retention and activation
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Through our partnership with Precis, we’ve seen our marketing investment reach all-time highs. By working closely together we’ve been able to stay one step ahead and establish a near automated marketing machine
Full-funnel acquisition strategies focused on impact
Adaptive marketing strategies that focus on user acquisition (UA)
Including:
- Acquisition strategies tailored for mobile app growth
- Channel setup and obsessive optimisation
- ASO best-practice to increase visibility and conversion rates in the App and Play Stores
Creative services tailored to mobile formats
Combine engaging creative with a rigorous test & learn approach
We use:
- Creative that is fully adapted to mobile-first strategies
- Digital designers, motion designers and skilled HTML5 specialists
- A/B and multivariate testing of creative across channels
