E-book: Optimising towards real business value

Kids Brand Store struggled with the things many brands do: connecting the dots between channels, understanding the full customer journey and optimising towards high margin items in their revenue generation. At the beginning of 2021, they had a pretty murky understanding of how their marketing strategy was driving real business value for the company – not unlike many marketers today.

For any business looking to move towards a digital-first
model, we hope you find this guide insightful and useful
in your own pursuit of digital excellence.