Shaping New Tomorrow: Shaping the German market through awareness campaign
Our approach
To boost brand awareness in Germany, Precis developed a strategy focused on high-impact media formats and digital channels, targeting men aged 25-54 in cities with physical Shaping New Tomorrow stores. By combining platforms like YouTube, TikTok, and Meta with engaging formats like ShowHeroes Expander, we balanced reach and engagement. The campaign prioritised both awareness and consideration, making sure we also drove the audience further down the funnel.
What we did
Under the slogan “Undercover Sweatpants,” we executed a brand campaign, emphasising the Shaping New Tomorrow’s unique comfort-meets-style proposition. To utilise various media formats without compromising the brand, we adapted the campaign material to fit different purposes across Programmatic channels such as High-impact and Standard Display, Native, and Online Video, as well as YouTube, TikTok, and Meta.
+41%
Brand awareness grew by 41% and consideration by 32%.
+25%
The average daily sessions during the campaign period grew by 25%.
+74%
Purchase intent surged, with 74% of the target audience expressing interest in buying after seeing the campaign (compared to the 23% industry standard), a 220% above-standard result
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Partnering with Precis has allowed us to leverage global digital marketing expertise for our international expansion. Their media planning and creative strategy have been key to the success of our brand campaigns in Germany, driving growth and market presence
