Scandic Hotels – SEO success against OTA competitors
88%
88% increase in the number of top 10 positions across all markets, from 20,995 to 39,463.
71%
71% average increase in SEO visibility across all markets
10%
10% YoY increase in room night bookings.
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Precis’ expert guidance and strategic approach to SEO have significantly improved our organic traffic and visibility for our brand. The collaboration between Precis’ consultants and our team was seamless and highly productive, showcasing the joint deep understanding of SEO and commitment to excellence.
Success factors
1. Effective content strategy
Working closely with Scandic’s content team, we enhanced key areas of the website. A key part of this process involved evaluating and updating the content to ensure it was relevant and engaging. With AI, our specialists translated content into multiple languages, making it accessible to all local markets.
2. Improving website structure
To ensure a smoother user experience, we cleaned up outdated and broken links on the website and fixed around 100,000 broken external links, improving the website’s credibility and performance on search engines.
3. Technical improvements
To identify technical issues that could be affecting performance, we conducted a thorough review of Scandic’s websites and used that to implement changes to improve the website’s technical health. This made it much easier for search engines to find and rank the site.
