Paradox Interactive – Making Youtube work harder
-80%
A unique and granular design of account structure and bidding process led to an 80% decrease in CPV
140%
By applying positive and negative targeting the View Rate was increased by 140%
1,657%
With an increase in investment of 244% we were able to raise the number of Views by 1 657%
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The team at Precis is genuinely committed to our success. It feels just like working with my own passionate colleagues.
Success factors
1. Audiences & targeting
We created a more granular campaign structure across audiences, topics and placements. Together with negative exclusions of targeting methods, this enabled us to see and optimise performance – raising the View Rate by 140%
2. Smarter bidding
With it’s increased granularity, the new structure made it possible to bid in a much smarter way. In turn, this has led to an 80% decrease in Cost Per View, and reduced the Cost Per Click from the YouTube ads by 43%
3. Awareness & bidding
Paradox Interactive pushed hard with their branding campaign on YouTube throughout 2017. They increased their investments by 244% compared with 2016. Going beyond all expectations, we were able to increase Views by 1657%, Earned Views by 1034% and clicks by 504% on their entire YouTube investment.
