Jotex – Increasing awareness and consideration among women aged 22 to 55
Our approach
A collaboration based on data and insights was important to kick-off this project. With the main focus being on creative maturity and driving long-term sales. To understand their current situation, Precis analysed their share of search and brand tracking data. This analysis revealed the consideration phase as a crucial opportunity for driving sales growth.
What we did
To enhance brand identity, we aligned all messaging shifting from short-term promotions to emphasising Jotex’s core values.
By employing a full-funnel strategy, we could tailor the messages for maximum resonance throughout the user journey. The implementation of a dynamic Paid Social structure ensured timely and targeted messaging, adapting seamlessly to users’ evolving purchase intent. This approach, coupled with a robust testing framework, facilitated continuous improvement and sustained success.
+215%
Transactions increased by an impressive 215%, accompanied by a noteworthy 36% reduction in the cost per acquisition (CPA).
+222%
Site traffic (LPV) witnessed a remarkable surge of 222%, while the cost per LPV decreased by 41%
-37%
The cost per click (CPC) decreased by 37%, contributing to overall cost efficiency.
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Our collaboration with Precis has been a great success. The synergies between our channels and their data-driven approach with digital strategy has taken us to the next level. They have been creating, evaluating and testing insight-based concepts and campaigns, to help us understand what works, why, when, and how.
