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J.Lindeberg: Modernising online presence across 16 markets

SEO

J.Lindeberg, a fashion brand blending style and sport since 1996, aimed to upgrade its website while avoiding traffic loss during a major overhaul. They migrated to a new Shopify platform, revamped their product lines, and generated over 200 new category texts. Together with J.Lindberg, our goal was to modernise their online presence across 16 markets and maintain strong SEO performance.

Increase in monthly organic traffic growth

+50%

Increase in top 3 search rankings across all markets

+74%

Increase in YoY organic revenue

+29%

  • Working with Precis and Grebban on this project has been a game-changer for us. Their strategic approach and seamless collaboration resulted in a significant boost in our SEO performance and online presence. We look forward to continuing our partnership and achieving even more success.

    Caroline Rittfeldt
    Digital Marketing Manager J.Lindeberg

Success factors

1. Effective website migration

We helped J.Lindeberg transition from a complex website structure to a streamlined Shopify platform. To preserve SEO value and ensure smooth user navigation, we managed more than 140,400 redirects.

2. Strategic content creation

Developed and translated over 200 category texts into five languages using AI. Focused on improving keyword targeting and internal linking, which enhanced search engine visibility and user engagement.

3. Collaborative effort

The project was driven by a close collaboration with J.Lindeberg’s eCommerce team and the Grebban web agency, where efficient communication and project management ensured timely delivery and alignment with SEO goals.

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