Fyndiq: Securing organic growth across the Nordics

Case study Fyndiq

SEO

Fyndiq, the largest online marketplace for bargains in the Nordics, faced declining organic growth in Sweden. At the same time, Fyndiq wanted to accelerate their newly launched sites in Denmark, Finland, and Norway using synergies from the Swedish market.

Fyndiq encountered unique challenges due to their merchant-driven model and the vast scale of their website, which included millions of pages. With limited resources, a creative SEO solution was needed to scale their Swedish success internationally.

Increase in overall search visibility

+68%

Non-branded organic impressions

+63.6 mil

Keywords into the top 10 rankings

+4.1K

Non-branded organic clicks

+2.1 mil

Clicks per month from non-branded keywords

+215K

In organic revenue

+210 mil SEK

If I didn’t know, I would have guessed that the people from Precis are from our own company. The effort, commitment and passion they put into their work makes a huge difference! We’ve never seen a “one size fits all” approach, which shows they really take the time to understand our business.

Björn Idren
CDO Fyndiq

Success factors

1. Removing technical inhibitors

We helped Fyndiq Identify and resolve critical SEO issues, such as un-crawlable pagination and lacking sitemaps, which significantly improved site accessibility and indexation. We also implemented solutions like dynamic XML and HTML sitemaps, ensuring proper navigation paths and enhancing crawlability.

2. Leveraging & syncing markets

We facilitated Nordic expansion by translating and optimising category content across Denmark, Finland, and Norway using efficient tools and processes. To increase Fyndiq’s search visibility and organic clicks, we implemented hreflang tags enhancing visibility across different Nordic markets.

3. Developing growth opportunities

With the right foundation in place, we could identify and pursue growth initiatives such as ongoing category content creation, category tree expansion based on keyword research, and strategic interlinking improvements. We even initiated content hub production to bolster topical authority and improve SERP rankings for key categories.