In Greek mythology, the Amazons were a tribe of women warriors related to Scythians and Sarmatians. Getting rid of the S will give you either a river or a rainforest. However, in modern history Amazon is the largest internet retailer in the world as measured by revenue and market capitalisation, and second largest to Alibaba Group in terms of total sales. That means that Amazon is a critical part of digital marketing, and that is why we have spent the past year understanding the ins and outs of their advertising solutions in order to tailor technology and tactics for out of the roof performance to our clients!
There are many different advertising options on Amazon, but for now we wanted to focus on Sponsored Products Ads. The similarities between Amazon’s Sponsored Products Ads and “regular” Paid Search (as in Google AdWords and BingAds) are huge, and that means that we can apply our extensive experience from Paid Search in order to crack the Amazon nut for our clients. Apart from account structure and identification of the most impactful ongoing optimisation activities, we have focused on building automated bidding for Amazon, and we are now happy to announce that it is live for several of our clients accounts. Having the ability to predict the value of each ad impression and place the most suitable bid for that value is of course crucial in order to maximise performance, independent of marketing platform.
We are currently running our Amazon bidding algorithm for a first batch of clients, and the results are very promising. We hope to be able to offer the technology for more clients soon, and we are very excited to see if Amazon launches in Scandinavia soon.
