Precis Digital is turning five years old
Christoffer Lötebo
Group CEOSo, Precis Digital has now existed for five years. Time flies! I want to convey big thanks to all colleagues and clients for the fantastic journey we’ve been on so far.
This was the end of the motivation we received when we won Best Large PPC Agency in The European Search Awards 2017. The ceremony took place just a couple of weeks before our fifth company anniversary, and the timing couldn’t be better!
So, Precis Digital has now existed for five years. Time flies! I want to convey big thanks to all colleagues and clients for the fantastic journey we’ve been on so far. During the past five years, we have accomplished more than I believe anyone thought was possible. We now have over 200 clients in our digital marketing teams, working together with us to push the boundaries. On top of our achievements in the digital marketing teams, we have reached very important milestones when it comes to measurement, data science, and development. Measurement has not only served our clients with best-in-class implementations that allow us to optimize according to our standards, but they have also cemented our position as a Google Analytics 360 suite reseller with complimentary services. Data Science and Development have managed to develop our own algorithm for data-driven attribution, performed our first studies in Marketing Mix Modelling, and we now have a majority of our accounts running through our own bid management platform with better results than ever.
I think it’s safe to say that together, we have proved that “too bold” ambitions can make sense: In five years, we became the Best Large PPC Agency in Europe, with an annual turnover of +€12 million and +100 employees across our offices in three different markets. This has been done by a remarkably young team without any outside investors. Our growth has been truly organic, solely driven by referrals from existing clients.
Following this trend, I’m sure that the coming years will be even more exciting. We are still a young company and that means we have a lot of work to do in order to improve. I’m convinced that we will continue to learn a lot, have fun on the way, and get out even closer to our vision in the future.