Precis becomes a Marketing Analytics Partner for Google Cloud Platform

Precis has earned the Marketing Analytics specialisation as a Google Cloud Platform Partner. This certification reinforces our ability to bring together our media expertise and cloud technology to create smarter solutions for our clients.

A modern marketing strategy relies on curious marketers’ expertise and the right technology to execute the vision. In a world run by algorithms, powered by data, and disrupted by the explosion of Generative AI, the technical capabilities needed to build data-driven solutions are not a ‘nice-to-have’ but a crucial part of your success.

Precis is born from the merger of marketing and technology, and this has always been part of our vision. And we recently made a huge step in enabling our clients to build effective modern marketing strategies!

Our newly awarded status as a Marketing Analytics Partner in Google Cloud Platform is a culmination of our extensive experience using Google Cloud to build custom end-to-end marketing technology solutions for our clients, and a signal of our commitment and investment to keep advertisers at the forefront of data, technology, and AI.

The benefits of deploying marketing data in GCP are exemplified in our work with CLV audience for Matas (winner of Google’s Search Innovation Award 2024) and our work to build a profit-focused bidding strategy for Polarn O. Pyret.

Google Cloud Platform unlocks a wealth of opportunities to enhance your marketing efficiency and effectiveness.

Here are just a few of the solutions we deliver:

• Marketing data warehouse and foundations: Bring your business and marketing data together to create the foundations for powerful insights and data activation.
• Generative AI: Unlock the power of AI to deliver innovation and efficiency across your business.
• Advanced and predictive analytics: Use modern data models to uncover patterns and make better business and media buying decisions.

Ready to get your head in the clouds? ☁️ Reach out here.