Making it happen with Facebook
Kristoffer Olofsson
CEO StockholmRead about some of our client success stories published together with Facebook.
That Facebook is a crucial part of the marketing landscape today is probably no surprise to people who have made it as far as to this blog post. Recent reports on user data show that Facebook has 1.5 billion daily active users globally, Instagram 1 billion monthly active users, and that these two platforms together represent >20% of all the time spent on mobile today. Not to mention Messenger’s 1.3 billion monthly active users and the Audience network’s 1 billion monthly user reach.
Precis has taken quite a few leaps within Facebook advertisement since first adding it to our service offering. From onboarding a few select clients who’d never leveraged the advertising platform before, nowadays we are entrusted with investments totalling 500 Million SEK annually for a wide variety of businesses, ranging from market leading e-tailers to global subscription services.
Following the below links, you can dig into a selection of the client work we have published together with Facebook.
- HBO España: In-stream video ads
We helped HBO España grow its audience by increasing awareness of its content catalog and driving consideration of its online streaming service, being invited by Facebook to beta test the new in-stream video ad format. - Matsmart: Sophisticated DPA campaigns
We leveraged Dynamic Product Ads, paired with advanced audiences segmentation, to grow Facebook into a critical channel for growing Matsmart’s business. - Mapiful: Making the most out of Black Friday
To reach the right people at the right time, we devised a funnel-based strategy that made use of Facebook’s powerful targeting tools. - Wayke: Driving car sales through personalised dynamic ads
Using audience characteristics, website behaviour, and a hyperlocal approach, we helped Wayke grow their Facebook advertising into a game-changer. - GANT: Boosting return on ad spend with three-phase Facebook campaign
We helped Global fashion retailer GANT reached a 4.4X return on ad spend in Germany and Austria with a multi-stage Facebook campaign. Moreover, we helped them isolate the true impact of Facebook through a conversion lift study, identifying a 52% lift in purchases.