What do you find interesting about digital marketing?
The high level of data-driven activity behind everything in digital marketing means almost every path to a purchase can be attributable and a source of hidden value and opportunities. It is a field where there are constant discoveries to be made amongst the data, it is this level of curiosity-kindling which I find most interesting!
What are Precis key strengths and key challenges as a workplace?
The key strengths in my eyes are a high level of freedom and trust instilled in co-workers with access to subject-matter experts from a wide range of backgrounds which means there is enormous opportunity to learn a lot in a very short period of time. As for key challenges, the differences amongst many clients means there is no single solution which is applicable to all – which means often you will need to also discover and learn yourself how best to face a challenge which no one else may have yet encountered.
